![]() Strategy #2: “Look across businesses and markets.” Sometimes the market tosses you an easy one make sure you’re ready to turn it into a home run. Taking advantage of the opportunities that present themselves, after all, is a key element of achieving significant organic growth. And since the data they’re analyzing is company-wide, rather than siloed, they can make sure separate teams aren’t pursuing overlapping (and therefore wasteful) initiatives - a danger specifically highlighted by Favaro, Meer and Sharma. Using dashboards and reports, they can pinpoint areas of unexpected success and mark them as new priorities. With detailed marketing, sales and service data living in a single place, analytics-savvy executives will have everything they need. Salesforce is well suited to serve as such a database. Strategy #1: “Get the data right.”Īs the authors of the article note, “An engaged CEO and corporate center should have an enterprise-wide database of organic growth opportunities, both those specific to individual operating units and those that cross internal boundaries.” This, they suggest, will help leadership direct resources to areas of the company that will use them most productively. In light of that (admittedly nerdy) revelation, I thought I’d share a few of Favaro, Meer and Sharma’s recommended strategies for achieving organic growth and include some of my own thoughts on how you can use Salesforce to implement them. ![]() ![]() More interestingly - at least for somebody like me, anyway - those practices are powered in part by Salesforce. In fact, I recognized several of the authors’ suggested practices as ones already in play here at Torrent. Though the piece is geared toward enterprise-level organizations, I believe many of its points could easily apply to mid-sized businesses, as well. Last week, I was lucky enough to come across a Harvard Business Review article by Ken Favaro, David Meer and Samrat Sharma in which the authors outline a number of thought-provoking strategies for driving organic business growth. ![]()
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